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DeReed Logo System

About this project

DeReed Logo System is a logo project from the DeReed studio in Vellore — built around heavyweight cotton, honest fits and the everyday energy of Indian streets.

We started with a simple brief: make the clothes the hero. Every frame, mark and layout was tested against one question — does it help someone picture wearing the piece?

The team worked across cutting, printing and creative direction in-house, which let us iterate quickly and keep colours and textures consistent from screen to shelf.