Single Portfolio

Summer Drop Campaign

About this project

Summer Drop Campaign is a photography project from the DeReed studio in Vellore — built around heavyweight cotton, honest fits and the everyday energy of Indian streets.

We started with a simple brief: make the clothes the hero. Every frame, mark and layout was tested against one question — does it help someone picture wearing the piece?

The team worked across cutting, printing and creative direction in-house, which let us iterate quickly and keep colours and textures consistent from screen to shelf.